With masses of aspirational photos to drool over, the interiors website Houzz has become essential viewing for anyone considering a refurb — or just fantasising — attracting 2m users since it launched a dedicated UK site (houzz.co.uk) last year. Devotees create personal moodboards, and the most saved photos provide a neat insight into how we want our homes to look (and the clichés to avoid).
Users’ keyword searches and Houzz’s surveys are equally revealing. How else would we find out that islands crop up in one in four new kitchens, or that more than half of us go for a kitchen-diner over separate cooking and eating spaces? And who knew that the living room is the most often redecorated space (possibly because it doesn’t involve any plumbing hell)? “Study”, “desk” and “office” are all listed in the top 30 searches, reflecting our need for a home workspace (ie, somewhere to reply to emails at 11pm).
Here, then, are the most saved images for each room in the house over the past year. The main thing we can take from these photos is that neutral still reigns supreme. Books, art and clutter are kept to a bare minimum. White, grey and cream are about as adventurous as our palette gets (except in your daughter’s room, which is guaranteed to be marshmallow-hued). That said, there’s still an element of split personality to our decorative aspirations. Judging by these images, the kitchen should be rustic and wood-heavy, the sitting room should dangle with crystal chandeliers and the garden should look like a hip-hop video.
Warning: if you pride yourself on having made your home “individual”, do not read on. You run the risk of discovering that you’ve chosen exactly the same stuff as everybody else.